Prachi Desai is an Indian film and television actress. She has worked in Indian films like Rock On!!, Once Upon A Time In Mumbaai and Bol Bachchan that earned her both critic's and commercial support. She is best known for her role as Bani Walia in the Hindi television drama Kasamh Se which aired on Zee TV. Prachi is the endorser, spokesperson, brand ambassador and the face of Neutrogena products in India. She is also the brand ambassador of Goa Tourism, a popular holiday destination in India.
Prachi's first film was Rock On!! (2008), where she played the wife of Farhan Akhtar. Prachi had to leave her role of "Bani" in Kasamh Se to act in Rock On. Her performance was highly appreciated throughout the film. "Prachi Desai scores in her very first feature. She has a challenging role and footage-wise too, it's substantial. Prachi brings in a lot of freshness and poise. Plus, she's a competent actor," says Taran Adarsh. It was an average box-office commercial but was critically appreciated, even getting the National Film Award for Best Feature Film in Hindi. She got several nominations as debutant including the Filmfare Award. She even won Anandalok Awards as Best Actress (Hindi).
Her next film was Life Partner (2009).
In July 2010, she appeared in Once Upon a Time in Mumbaai with Ajay Devgan, Emraan Hashmi and Kangana Ranaut. The film proved to be a big box office success and critically praised. "Prachi Desai is a bundle of talent who proves her mettle yet again. She's proficient in emotional scenes and sizzles in the BOBBY song-sequence." says Taran Adarsh. Prachi's performance earned her many awards including IIFA Awards, Stardust Awards, Zee Cine Awards, Apsara Film & Television Producers Guild Awards and many more and nominations for supporting role at Filmfare Awards and Star Screen Awards. Prachi was working on her fourth film titled Main... Joker, opposite television actor Rajeev Khandelwal. The film is in title issues with a similarly named project and thus postponed.
Prachi Desai then made a cameo appearance in Teri Meri Kahaani along with Priyanka Chopra and Shahid Kapoor which released in June, 2012. It is a tri-periodic film and she is casted for 1960 segment. Kunal Kohli, the film's director, says he cast her because he liked her in Rock On!! and Once Upon A Time In Mumbaai. "She plays an independent, progressive girl from the 1960s, and is a point of conflict between Shahid and Priyanka Chopra. Prachi will definitely make people sit up and notice her, as she has some of the most entertaining and romantic scenes in the film. She effortlessly held her own alongside Priyanka and Shahid and is really coming into her own as an actress. She had a good run with Rock On!! and OUATIM, and now she's doing Teri Meri Kahaani. Slowly and steadily, she's making it into the big league. It's a welcome and much-deserved entrance." he says. Though a cameo, Prachi had an important role and was much appreciated both publicly and critically. Taran Adarsh mentions in his movie review, "Prachi Desai is sparkling in a cameo."
Prachi then appeared in full fledged role in 2012 blockbuster film Bol Bachchan opposite Abhishek Bachchan, along with Ajay Devgn and Asin. The film proved to be the biggest box office success for Prachi till date. She replaced Genelia D'souza who withdrew from the film for unknown reasons. Bol Bachchan director Rohit Shetty says, "What I like about Prachi is that she's extremely talented and very sincere. She is a natural performer. With time and experience, she will grow into a star. In my film, she plays a young Rajput girl who is Ajay Devgn's sister, and the only girl in a group of pehelwans. Prachi is effortless in her scenes." Alongside being a big box office hit, Prachi was again garnered with loads of appreciation for her charming role in the film. Movie Review by Taran Adarsh mentions, "Prachi Desai is striking, getting ample opportunity to showcase her talent. In fact, one hopes to see more of this talented actress in zany entertainers."
Prachi will soon be seen with John Abraham for I, Me, Aur Main which is going to be produced by Goldie Behl and directed by debutant director Kapil Sharma. Prachi is also supposed to reprise Sridevi in one of the songs in the film.
Prachi Desai has been roped in to play the lead in Kollywood director K. S. Ravikumar first Bollywood venture. The film is Hindi remake of Sammy which stars Sanjay Dutt and Prakash Raj. The film producers and writers are also planning to rope Amitabh Bachchan in the film for the need of script. Prachi has also been signed by Vikram Bhatt for the next installment of 1920. The film is to be entirely shot in London, including shooting locations same as those for Harry Potter movie series. Prachi's royal look in the film is to be inspired by Hollywood Actress Kate Winslet.
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